Katie Osborn, Principal and Chief Designer of Via Collective and expert wayfinding strategist, took some time out of her busy schedule to connect with SWA’s Victoria Lanteigne on the importance of wayfinding and to debunk the myth that wayfinding is just signage!
Victoria Lanteigne (VL): Can you define wayfinding?
Katie Osborn (KO): At a basic level, wayfinding is utilizing tools and cues to help people navigate seamlessly from point A to point B. However, wayfinding strategies are complex and can include signage, maps, architectural features, lighting, floor patterns, customer service representatives, digital apps, and more. Proper wayfinding will enhance a visitor’s experience based on the sense of ease with which they can access all points, elements, and features of a space.