Have you ever wondered about the carbon footprint of your shopping habits? Is online shopping better for the environment than brick and mortar shopping? There are many studies on the subject and there are myriad factors to consider when answering these questions. To try and make this process a little easier, we have pulled together existing research and have developed a guide to reducing your carbon footprint this holiday season.
One 2013 study by MIT looked at the impact of online vs. in-store shopping for a few items (a t-shirt, a Barbie Doll, and a computer) and concluded that a few key factors can tip the scales in either direction. While this study ignored the impact of the embodied carbon of these items (more on this later), let’s look at the biggest factors that could contribute to your holiday shopping carbon footprint and factor into the store vs. online debate.